Buckhorn Grill (and Buckhorn BBQ) are the newest restaurants from the Buckhorn brand which includes 11 Buckhorn Grill/BBQ locations and their flagship Buckhorn Steakhouse. Buckhorn BBQ is a fast-casual restaurant that serves barbecue, fresh salads, and also has a full bar. We have worked with Buckhorn for many years and created the logo, signage, menus, photography, videography, menus, apparel etc for their new locations, as well as a brand refresh in 2018. Overall we wanted the brand to feel authentic, rustic Californian, approachable, family friendly, and of course to showcase the food above all.
Designing a complex menu system for a fast-casual restaurant was one of the first big hurdles — the menu is large and you order at the counter off of a large menu board. The menu board is modular so that certain boards can be removed and replaced throughout the week (like for brunch on the weekends). Two TVs are also flush mounted into the menu and display different items, specials, drinks, and other information and they change depending on the time of day — lunch specials for lunch, late-night food in the evening etc.
Bar sales are so important to the success of a restaurant, and keeping your bar full with the perfect drinks and menu is an important challenge. At Buckhorn, we created tap handles for craft cocktails that are kept on draft, as well as an extensive bar menu that details notes on the beer, wine, and speciality cocktails that they offer.
Photography is critically important to a restaurant’s web and social media presence. High quality images and video sell food. It’s a fact! Food photography is one of the services that we think we do best!
Restaurant interior design and signage is another aspect of a restaurant branding project that we assist on. Wall murals, beverage signs, custom wallpaper, window vinyl, and exterior signage are all deliverables that make a huge impact to your overall design and can be what takes a generic restaurant interior to an on-brand, memorable interior.
Packaging and label design for restaurants are a great way to showcase house-made food items. These sauce bottles and dressings are used both in the restaurant and at catering events.
Digital marketing for restaurants and a cohesive online menu system with easy online ordering is another must-have. Online ordering is still gaining in popularity and showcasing your food and drink menu along with high quality images is one of the best ways to get customers to place an order. Social media marketing for restaurants is another tool for increasing business for restaurants, and keeping your images fresh, consistent, and delicious is a great way to engage customers and keep them coming back.