Buckhorn Grill asked us about launching a food truck (or three!) and we were happy to brainstorm with them. We are extremely familiar with the Sacramento area food scene and knew just how Buckhorn could tap into it. Overall we knew the truck had to have a commanding design that was different from the often seen bright and bubbly food trucks that are typically created. Tying in the Buckhorn name, combined with the overall feeling of bbq with smokey colors and bright reds, the truck from concept to creation is memorable, delicious, and works in every setting from festivals and farmers markets to upscale weddings. Many thanks to Paul Kreizenbeck for his stunning illustration work on the project!
Along with the food truck itself, we created apparel items, menu design, pop up tents and more. One of our favorite aspects of the project was how well all of the elements of the truck such as the buck and the pattern are able to translate into many different pieces of the brand.