Our Process

Learn About How We Bid Projects, Our Perfected Process For Websites, And See Our Frequently Asked Questions.

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First Things First: Kickoff Meeting

01

Discovery Phone Call

We’ll all jump on a roughly 30 minute call to discuss your project goals and make sure we will make great partners.

02

Project Outline

Together we will dive deeper into your project and your business objectives. Then we will make a detailed project plan and quote for you to review.

03

Project Launch

Once the project agreement is approved and the initial deposit is made, we’ll get to work on our efficient 4 step design process.


Our Design Process

Learn more about how our projects work and what our design process is.
Strategy develpment

DISCOVER: Strategic Development

  • Kickoff Meeting & Discovery
  • Project Agreement Finalization
  • Research & Content Strategy
  • Architecture Outlines & Sitemap

DEFINE: Concept & Layout

  • Moodboards, Sketches & Ideation
  • Concepts for Deliverables
  • Wireframes, Layout, Design
  • Evaluation & Selection

DEVELOP: Design & Refine

  • Deliverable Production
  • Content Creation
  • Progress Reports
  • Check In & Evaluation

DELIVER: Test & Launch

  • Final Production & Edits
  • Testing and Quality Assurance
  • Client Training
  • Launch Time!
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What will my project include?

org-screen Organization & Business Websites
cart Ecommerce & Shopping Web Sites
logo-brand Logos, Brands, Graphic Design
target-con Digital Marketing And Seo
organization and business graphic
  • Mobile Optimized Site:

    We only design responsive sites. We don’t want any functionality to suffer because a user is on a tablet or phone (and most are!)

  • Individualized Features:

    We will review all the options you may want on your site and help you choose what you need now, or what can come later — ensuring your website is ready to grow with you.

  • Platforms & CMS:

    Every organization has different requirements. We will walk you through the options to make sure your site is built on a CMS that is optimized for you, and your future growth.

  • Custom UI Design:

    Every website includes custom design assets, layout, and style to ensure your website is unique to you and fits your brand.

organization and business graphic
  • Includes everything listed under standard websites:

    • Mobile Optimized
    • CMS Choices
    • Individualized Features
    • Custom UI Design
  • Online Marketing Tools:

    We will help you discover and tap into your businesses’ online potential by improving and harnessing your reporting, tracking, and analytic data to boost sales

  • Inventory, POS, & CC processors:

    We have worked with tons of different POS software, credit card processors, and CRM platforms so we can work with you to determine what would best fit your business.

  • Speed, Security & SSL:

    We will always make sure that your site is up to date on the latest security requirements. Also fast load times so you rank higher on Google!

organization and business graphic
  • All Logo Projects Include:

    • 3 styleboards that we put together with style, color, font, and graphic ideas to start your branding process
    • From there, we create at least 3 logo concepts for you to choose from
    • Your final brand will include at minimum your new logo, fonts, colors, photo style, patterns & graphic elements
    • Once the logo is finished, we put together a brand standards manual & a folder with all of your labeled assets and how to utilize them
  • Marketing That Remains True to Your Brand:

    We understand the importance of remaining authentic and on-brand so your clients see consistency & you remain true to your identity. We make sure all collateral we produce falls in line with your brand & mission.

  • One of a Kind:

    We do not re-use concepts or utilize pre-made brands. Every brand we make is custom and unique.

organization and business graphic
  • SEO Audits:

    We can help you identify what is working well, and what could use a boost. This sets a baseline so we can build a site that helps you better position yourself in search rankings.

  • Tracking User Behavior & Engagement:

    We can implement analytics tracking to help measure your websites effectiveness. This gives you the ability to make more informed decisions based on actual user data.

  • Social Media Audits

    We can look over your existing social media presence and help suggest platforms & communication methods that better line up with your audience.

  • Social Media Integration / Marketing:

    Marketing efforts should have a unified voice across all your platforms. We can help integrate social media platforms and marketing systems to give your audience a more seamless experience with your organization.

Large or small, every project includes:

Multiple Design Choices:

We always present multiple options during the concept phase to make sure you see different possibilities and pick the best fit for your brand.

Content Strategy:

We help you outline what you should communicate on each page of your website or each section on a design piece to ensure the audience will read, shop, click, or remember what you want them to.

Progress Reports:

Checking in with our clients and making sure they know what is going on through each step of the process — without having to ask — is one of our main tenets.

List of Popular Website Features

Ideas for functional features & add-ons to improve your site
  • Social Media Integration
  • Calendar & Event Management
  • Donations & Fundraising Capabilities
  • Membership Portal & Member Accounts
  • Search Engine Optimization (SEO)
  • Custom & Interactive Maps
  • Security & SSL
  • Blog, Comments, & Forums
  • Contact & Custom Forms
  • Google AdSense
  • Ecommerce, Paypal, Payment Options
  • Testimonials
  • News Feeds
  • Resource Pages & Affiliate Links
  • File Sharing
  • Newsletter Integration
  • Content Management Systems
  • Appointment Setup
  • Copywriting
  • Online Applications
  • Password Protected Pages
  • Website Hosting
  • Reporting & Analytics Tools
  • CRM & Sales Funnels

Popular Ecommerce Features

Ideas for functional features & add-ons to improve your site
  • Social Media Integration
  • Calendar & Event Management
  • Search Engine Optimization (SEO)
  • Custom & Interactive Maps
  • Security & SSL
  • Contact & Custom Forms
  • Google AdSense
  • Payment Processors
  • File Sharing
  • Newsletter & Email Marketing
  • Copywriting
  • Website Hosting
  • Reporting & Analytics Tools
  • CRM & Sales Funnels
  • Gift Cards
  • Sales & Promotions
  • Discount Codes
  • Wholesale Capabilities
  • Product Management
  • Shopping Cart & Checkout Experience
  • Customer Loyalty
  • Campaign Automation
  • Lead Generation
  • Product Reviews

Common Brand & Marketing Needs

Ideas for how to promote and market your brand
  • Logo Design & Branding
  • Product or Portrait Photography
  • Brand Videos
  • Business Cards
  • Letterhead, Stationary, Envelope
  • Marketing Collateral
  • Style Guides
  • Brand Asset Packages
  • Building Signs & Signage
  • Interior Graphics & Murals
  • Window & Store Displays
  • Marketing & Advertising
  • Postcards, Mailers
  • Brochures, Tri Folds, Booklets
  • Banners
  • Fonts, Color Palettes, Pattern
  • Packaging Design
  • Product Label Design

Common Online Marketing Needs

Digital marketing and social media marketing
  • Email Newsletters
  • Ad Words & Google Ranking
  • SEO / Search Engine Optimization
  • Blogs & Content Marketing
  • Conversions & Sales Funnels
  • Social Media Integration
  • SEM / Search Engine Marketing
  • Keywords & Audience Reports
  • Landing Pages
  • User Behavior & Analytics
  • Online Digital Ad Campaigns
  • Facebook & Instagram Ads
  • Social Media Marketing
  • Pay Per Click
  • Inbound Marketing
  • Increase Website Traffic
  • Sales, Promotions, Giveaways
  • Big Data

We Know There’s Nothing Worse Than Committing To A Project Without Knowing All The Details.

That’s why we guarantee:

  • Transparent Bid Process: We work with you to put together a bid that only encompasses what your business needs — and nothing you don’t.
  • Efficient Timelines: Our process allows us to streamline projects to get your deliverables completed quickly and on-time. The faster you get us details, the faster we turn around work.
  • Open Communication: We pride ourselves on being available for our clients and taking the time to carefully answer all questions and educate along the way

FAQ

How Does the Bid Process Work?

Check out our First Things First section to see the first steps to the process. The bid process is always free, and we work hard to make it fast, simple to understand, and include pricing options for you to choose from. First we jump on a short discovery phone call to learn about your project and answer any questions that you have. We go over your specific goals for the project, your likes/dislikes about your current website, brand, or other deliverable that we will be tackling, and we will educate you on software, platforms, integrations, marketing ideas, and other tools that you have questions about.

Second, we put together a detailed project plan and quote for you to review. We can always go back on forth on the deliverables to make sure that the plan fits perfectly for your business, and your budget.

Finally, once the plan and budget is approved and we receive the initial deposit, we get straight to work!

Do You Provide Free Instant Quotes?

Our website Plan a Project tool allows you to very roughly choose from a short list of services and move numbers around to get a very basic idea of our pricing. If you would like a tailored quote based on your specific project, send us a message, or give us a call and we can discuss your ideas and then put together a quick estimate for you, no strings attached.

What If I Don’t Know What My Website or Project Needs Yet?

It is super common that prospective clients of all sizes are unsure of what type of ecommerce software, CRM, or website platform they should be using. We will gladly go over options based on your specific needs and make recommendations based on them. We have no problem freely educating prospective clients on the tools that are available. This is true for branding projects, marketing projects, social media management, and SEO as well. We will always educate and do our due diligence to make sure we are giving you the best recommendations tailored to your business. If lots of research or prolonged strategy or consultations are needed, we will charge an hourly rate for the additional service and then credit any time back to you if a project comes out of it.

How Long Do Website Projects Take?

It can vary depending on the scale of your website, how many pages, type and complexity of content, if it an ecommerce site or not, and if you already have content written and ready to go. We estimate projects based on how long it will take our team to work, what we call active weeks. Small websites generally take 4-6 active weeks, medium websites 6-10, and large websites 10+. We always want to work as efficiently as possible, when means the more attentive to the project that you are, the faster your website will get done. This includes making decisions on concepts quickly, delivering content that is ready to plug in, and sticking to the meeting and check-in schedule that we will make ahead of time.

How Long Do Rebrands Take?

Our rebrand process includes a discovery meeting, styleboard concepts, logo concepts, and delivery of the final logo with asset package and a styleguide that shows you how to utilize your new brand for various applications. On our end, we have around 4 active weeks of work.

How Much Do Websites Cost?

This greatly varies based on scale, functionality, and design. We have written a blog post about Factors That Determine Website Cost. The majority of the sites that we make are between $7,000 and $25,000.

How Do You Deal with Changes and Revisions?

We know from experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your earliest ideas. We don't want to limit your ability to change your mind or make decisions later when you might be better informed, or have new ideas. Our project agreements are based on the length of time we estimate we'll need to accomplish everything you've told us you want to achieve, but we're happy to be flexible. If you want to change your mind or add anything new, that won't be a problem as we'll provide a separate estimate for to cover the additional work — no blindsiding or any nonsense like that.

The number of revisions are typically covered in our project agreements, with 2 or 3 being the norm. After that, or if additional concepts or revisions are requested, we will provide a separate estimate to cover the additional work, which you can approve before we begin.

How Does Billing Work?

Depending on the scope, projects will be billed in either two 50% or three 33% payments based on reaching specific milestones in the project. For small projects or simple deliverables, we will either charge hourly or give you a bid. We then bill at either two 50% payments or bill once work is completed

What Platform Do You Use To Build Websites?

Fantastic question! We will use different platforms depending on our clients needs, if they want to be able to edit and add pages themselves, if the site has an ecommerce component, CRM capabilities, and other factors as well. Our most common platforms include Wordpress, Shopify, and Webflow.

Will SEO Be Preserved On A New Website?

We can definitely make that happen. Often times, there is a short catch-up period while all the new pages are getting established in google search ranking. We would go over all of this during the project bidding phase but what we do is we will audit your site to see what content and pages are boosting your SEO, and make sure we migrate and preserve that content for your new site. This usually includes migrating lots of blog content, and redirecting pages that are not getting rebuilt.

Do You Host Websites?

We do! We have hosting solutions that allow for powerful backup, security, and fast speeds. We also will help set up external hosting for clients that would like alternate options. The benefit of us hosting, is we can maintain all additional features and software that your site runs on and ensure that all functionality is up to date and running smoothly.

Monthly Maintenance, Hosting & Analytics Plan. Many of our clients also opt to have us do twice monthly content changes to their site to take that extra work off their plates, or just simply pay us hourly to make updates as needed. We can also set up robust analytics tools to give you insight on your user behavior which will allow you to measure effectiveness and make decisions to maximize your SEO.

Do Projects Include Copywriting?

We do not include copywriting, photography, video, or custom illustration (beyond the website graphics we will make), or any other type of content in our project agreements unless we specifically discuss these options and include them beforehand. We are happy to provide estimates for these services separately, and we do copywriting or content outlines & strategy quite often. Content generation is always the biggest time and energy commitment required from our clients and many decide they would rather just have it handled by us.

Where Are You Located?

Our office is located in the city of trees: Sacramento, California. To be exact, 2907 35th Street, Sacramento California 95817.

Can You Work Remotely?

Yes. We have created several brands, websites, ecommerce sites, and other deliverables just over email, phone calls, and web meetings. This does not place any restrictions or hamper our process or efficiency in any way.

Contact Us

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