We were tapped to help design and execute a 3 month campaign to celebrate the 10 year anniversary of this landmark California bill. We worked in conjunction with the California Bureau of Land Management, California Wilderness Coalition, the Western Conservation Foundation, and several other organizations.
The scope of the project on our end included crafting an anniversary logo and brand, building a website to house Wilderness Act related information and an event series, and executing a social media campaign to bring awareness to the event series in honor of the anniversary.
As no existing branding had been established we began with a clean slate but with some clear objectives in mind — showcase the rugged natural beauty of the protected lands, craft a style that felt welcoming, would engage the nature-conscious public, and be stately and polished enough to give this history making bill the anniversary it deserves.
Working with beautiful photos of landscape and nature, alongside a color palette anchored by the gold California inspired color, we built the campaign to be modern, fun and engaging — letting the powerful photography lead the way.
The website for this project was mainly focused on event info and sign up capabilities, and was designed to get people involved with the event series and up to date with all that happened over the three month campaign.
The main portion of the project consisted of created social media content for Facebook and Twitter. We created a large series of quotes, facts, images, and relevant event information in the form of layered text on photo backgrounds to make maximum impact in the news feed.