As you might know, we rebranded our company in 2017. Our previous name was Transmute, a name which served us well for many years but it was time for a rebrand and we chose to go another direction for our name as well. Being well versed in SEO and marketing, we had some issues with our previous name being over-used and difficult for people to spell and pronounce. We were also unable to secure a coveted ‘dot.com’ domain name which caused issues as people would accidently email us using ‘firstname.lastname@example.org’ instead of ‘.co’.
And truth be told we wanted a change as our business grew and expanded to include a wider range of services and team members. Enter: Scribe.
Our new name is actually similar to our old name as they are both connected ancient creative professions. Transmute was the action of alchemists turning lesser metals into gold. And a scribe is a historic term for a person that would keep written records (during a time when very very few people were literate). For us, we chose the name because it fit our culture of crafting a visual/written record for the companies that we work for. **We transcribe your business into visual and digital form.** We like to think of ourselves as visual scribes as we place our duty to the brands we work for in high regards, and a scribe in historic times was an extremely well respected profession. Back then, scribes could read and write — which was exceedingly rare and very critical to society. Today, we, as Scribe, translate your company into the visual realm through websites, logos, branding, packaging, and more.