Packaging and Label Design Sacramento

The process for creating packaging for a new product, or re-designing an existing product is very similar similar to our branding process with a few tweaks. We feel very strongly that developing a successfully branded and packaged product is what really sets a product apart on the shelves/online and is a huge purchasing decisions factor.

Helping our clients navigate the product placement waters and bring their vision for their product to life is extraordinarily rewarding and a really challenging and fun process for everyone involved. To learn a bit more about our typical process see below and don’t forget to check out our portfolio for some real world examples.

• Dig into project scope & establish parameters and budget, sign a project agreement
• Research, research, research: market, product placement, competition, audience, messaging
• Establish creative brief utilizing research to summarize and define the project
• Meetings to get everyone on same page and sign off on creative brief

• Strategic development
• Gather all copy and parameters for the product including sizing, fine print etc
• Design & ideation: idea boards / concepts
• Progress meetings with client to evaluate strategy and concepts

• Refine chosen concept and create mockups of the product (see our scribe examples above! This really helps bring the vision to life without having to rely on the imagination)
• Execute final designs with final copy
• Progress meetings and sign off on final designs

• Product goes through final testing and prototyping if necessary
• Final production of product/printing of packagingc
• Photography of final project
• Hand off and add to website, store shelves, etc!

Interested in getting in touch with us about repackaging or creating a new product? Send us a message through our “plan a project” portal or e-mail us directly. If you are interested in getting a free, fast, quote on packaging design you can email us with your product idea and include some images of your current product or a product you like so we can get an idea of what you are looking for.