Outdoor retail & apparel


Outdoor retail & apparel

Outdoor retail & apparel

The Project

Ecommerce website & brand refresh for established outdoor retailer.

Wingsetter is duck call company — 100% made in America — that has been around for over 40 years. After being recently sold to a new owner, we were contacted to help flesh out a brand that hasn’t been changed since it was conceived in 1977. The main goal was to set up an ecommerce site for Wingsetter, which we did after doing some serious research and photoshoots in the marsh!

The Checklist

  • Brand Refresh
  • Product & Lifestyle Photography
  • Ecommerce Web UI/UX Design & Development
  • Website Content Strategy
  • Promotional Material Design
  • Messaging and Positioning
View Website
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Photography is a huge part of any outdoor oriented brand, and for Wingsetter we wanted to create images that felt rugged and authentic. The products themselves are known to be durable, exceptionally reliable, and work flawlessly for any experience level so we wanted to showcase that feeling, with scuffed hard used products hanging on hunter's necks, and calls on the ground among the leaves.

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Along with their duck calls, we helped create an apparel series to sell on their site, including shirts, sweatshirts, and hats. The apparel design utilizes the Wingsetter green colors, along with outdoorsmen style graphics with a mix of traditional shapes and modern design.

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