How to build a following for your nonprofit and how to ensure ROI on your outreach budget by utilizing the right social media content.
Managing social media content effectively can create a huge engagement boost for nonprofits of all sizes. But knowing where to start, and how to creatively use your budget to tell your story and engage your audience to act can be a tricky task. Creating content is time consuming, and it is often difficult or expensive to create or track down visual content that is of the quality that your organization should portray. And ensuring that you maximize your return on investment is critical when every dollar could make a difference for your nonprofit.
Understanding the current trends in outreach and social media content marketing can help you make the most educated decisions on how to wisely spend your money. Below we unpack some of the most talked about statistics from 2017 and projections for 2018.
What this tells us is that videos are no longer an option, but an absolute necessity. More and more users are forgoing reading blogs, articles, or posts and are instead watching videos that explain the content in a more engaging and visual way. Plus, the videos stick in the minds of the viewers which means they are more likely to share, donate, or remember your brand when they are ready to engage.
This statistic is heavily shared and while it may seem surprising, if you take a look through your social feeds you can definitely see the trend towards more and more video content. Instagram stories, Facebook stories, and live videos are getting more and more views, and Facebook is prioritizing videos in the news feed over other types of content.
Another trend showing the power of video — having a video on your website increases the amount of time a viewer interacts with your brand, giving you more time to share your message and tell your story. It also shows us that people are much more likely to take action after seeing your impact through a video, not just by reading. The other sad fact is that means that people are getting too impatient to read and greatly prefer to watch video content.
Videos are made simply because they work so darn well. They work so well, in fact, that projections are that by 2019 an astounding 80% of all traffic will be watching video content. This means that traditional methods of engagement will be utilized less and less and video will become a mandatory medium for effective communication.
Faster internet, better mobile devices, and a population that relies on videos as their primary source of information contribute to the steady growth rate of video consumption year after year. There are absolutely no signs that video marketing is slowing down.
Interestingly enough, infographics are another type of visual content that generates a lot of engagement on social media for nonprofits. Creating effective infographics that are highly informational, showcase your brand, and are share-worthy can actually be one of the best ways to generate continuous ROI for your organization.