Tuleyome is a nonprofit conservation organization based in Woodland, California. We worked on a comprehensive rebrand, stationary package, promotional items, and full website strategy and redesign project with the organization.
The main objective was to position Tuleyome as a modern day nonprofit that truly makes a difference in the community. On top of that, it was necessary to strategically cultivate the content on their website to maximize the usefulness to the community, and to showcase the success of Tuleyome projects to drive donations.
Overall this rebrand was a lot of fun! Their original logo was a quintessential dated, done a thousand times, nonprofit logo so it was definitely time for an upgrade. The client requested that some of the elements in their old logo be repurposed, so we created three distinct concepts to choose from along with a modernized (and simplified) color scheme. The resulting brand is modern, laid back, outdoor-adventure oriented and definitely has the “REI” factor that they were looking for.
The challenge of the website was to create a site that had many distinct goals — drive donations, increase volunteer efforts, be a useful tool to the community as their go to place to learn about outdoor recreation in the area, but beneath all of that it needed to have a tailored back end that can be easily self managed by the client so they can make their own updates seamlessly. We created a site that ticks all the boxes and showcases their organization through easy to navigate and read pages and stunning nature photography.
Part of the project included creating icon sets for the website and products, along with promotional items that will both be a revenue stream and increase community awareness. We created illustrations and taglines that promote the idea of getting lost in nature and supporting our community through conservation efforts.